Marketing Strategies: Reverse-Engineering Grüns $500M Supplement Marketing Machine
Description
In 2 years, Grüns went from zero to $500M valuation selling gummy vitamins in a market that was already very saturated.
The format wasn't new. The "convenient on-the-go” positioning wasn't innovative.
So what actually drove their success?
This deep-dive reveals the marketing strategy most case studies miss.
While Grüns markets to a massive Total Addressible Market (TAM) with generic "nutrition gaps" messaging, they actually convert customers a very different way.
Using “PA” funnels that convert at 3-4x the industry average, and get customers with higher lifetime value.
Inside, this breakdown you'll find the exact “PA” funnel framework Grüns uses, complete with our customer research methodology that you can use, and a step-by-step guide for any supplement brand looking to move beyond generic wellness messaging.
What you'll learn:
- Why chasing the biggest TAM with generic messaging kills conversion rates
- The 3-tier framework that determines purchase behavior
- 4 specific “PA” funnels Grüns uses (They use more that this actually)
- The complete “PA” funnel template you can implement immediately
If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com
United States
