Marketing Strategies for Challenging Times: Insights from David Searns, Co-CEO at Haley Marketing Group
Description
In this episode of the "LifeLong Customer" podcast, host Brad Hammond sits down with David Searns, Co-CEO at Haley Marketing Group, a leading marketing firm serving the staffing industry for nearly three decades. David shares his incredible journey from transforming his parents' old-school sales business into a cutting-edge marketing agency, specializing in staffing and recruiting.
They delve into the strategies that have helped Haley Marketing Group thrive through challenging times, including the dot-com bubble and the 2008 recession. David emphasizes the importance of understanding your customers' needs, even in a downturn, and how adapting your messaging can make all the difference. He also highlights the power of trust-building through generosity, providing valuable insights, and leveraging industry associations.
Tune in to gain valuable insights into marketing, sales, and persistence from a seasoned industry expert who has weathered storms and emerged stronger.
United States
