Competition for proptech startups is fiercer than ever... and not the kind of fierce you'd see on Project Runway. In the last few years, real estate firms tightened their budgets and consolidated the number of proptech vendors. Not only that, venture firms are slower to fund proptech startups, wanting to see traction first. How do you make your proptech startup standout so you can land those initial customers and beyond? On this episode, we'll delve into the world of marketing for multifamily tech startups. We'll hear from Jen Tindle, who founded and exited a real estate data integration startup. A staggering 71% of her customers came from inbound. And we'll hear from yours truly! I'll share the marketing strategies I’ve learned along my way at Knock, Updater, and Revyse!. Whether you're building a proptech company or interested in marketing strategies, this episode is for you.