The terms marketing strategy and marketing plan are one of the most interchangeably used terms. And I would like to clear the air, once and for all! In this podcast, let’s dive deep into the difference between the two with an example of an online e-commerce store. 🚀

Topics covered:

• Strategy Meets Execution: How a razor-sharp marketing strategy paired with a dynamite marketing plan can catapult your business to success.


• Micro to Macro Mastery: Unraveling the art and science behind crafting strategies that resonate on both micro and macro levels. 🌍


• Plan the Work, Work the Plan: Detailed breakdowns of actionable plans that bring your grand strategy to life, complete with KPIs and KRAs for the entire squad. 🛠️


• Real-World Wisdom: Exclusive insights with industry examples from an early-stage e-commerce fashion store to big-league players. 🏬


• The Strategic Toolkit: Future-proof your marketing with strategies and plans that adapt, evolve, and overcome. 🛡️

Who should know the difference between marketing strategy and plan?

• Founders and businesses aiming to create strong marketing processes.


• Marketing strategists and managers who want to convert strategies into actionable plan


• Content creators and conversion specialists who are searching for a USP to be placed at the right time and place.

🔗 Resources:

• Blog - Marketing Strategy VS Marketing Plan

🔗 Must-Listen Market Pod Episodes:

• Generative Engine Optimization (GEO) - the new SEO


• AI-generated content vs Human-written content


• Navigating Digital Marketing in 2024


• Digital Marketing for Professionals

👋🏻 Meet Anoop:

• Connect with Anoop Yersong on LinkedIn


• Visit anoopyersong.com