Marketing used to be all about newspaper ads and radio spots, now it's all about digital platforms, social media and AI. If you’re trying to grow your business, navigating these changes can be tricky, especially if you’ve been in the marketing game for a long time.

 

Because of how rapidly marketing is evolving, staying on top of all the changes can be overwhelming. How do you find the right strategy for your business with so many platforms and tools to grapple with?

 

How do you decide which tools and platforms are worth your time and effort? What unique skills do mom entrepreneurs have that might give them an advantage?

 

In this episode, marketing expert Dr. Colleen Kendrick and I talk about these questions and more. We discuss the unique challenges faced by mom entrepreneurs and highlight the importance of respecting and wisely using marketing tools.

 

Being an entrepreneur, you become a marketer in some capacity, no matter how involved you want to be. Whether you're the voice and face of your brand or working behind the scenes, there's always so much to do. – Dr. Colleen Kendrick

 

3 Things You’ll Learn in This Episode

 

-Keeping up with marketing tech

Marketing has changed from old-fashioned ways like newspapers to modern ways like the internet, and this change has affected small business owners today. How do we keep up with new technology?

-Balancing entrepreneurship and motherhood

Mom entrepreneurs face challenges in running a business while raising a family. What special skills do mom entrepreneurs bring to the table?

-Using marketing tools wisely

It’s important to use marketing tools wisely and spend your time and money on tools that help your business. How can you avoid getting too tired and stay focused on what really matters?

 

Guest Bio

Dr. Colleen Kendrick, CEO of Nonprofit Partners, has 25 years of experience in marketing communications. Colleen has a doctorate in business and has been an entrepreneur since 2010. She serves as an adjunct professor at Rowan University, is on the organizing committee for TEDxCapeMay, and is a married mom of two. Colleen is the host of The Mom Shuffle podcast.

 

Follow her on:

LinkedIn

Instagram (@colleenkendrickdba)

Instagram (@themomshuffle)

Facebook