In this episode of Anatomical Gangster, Sue Hitzmann welcomes Micol Bok—VP of Marketing at GAINSWave, host of The Vitality Lounge podcast, and a movement-based strategist whose work fuses brand innovation with embodied empowerment.

With a portfolio that includes global icons like Mastercard, Mini, and AT&T, Micol brings a multicultural lens to branding, storytelling, and regenerative wellness. Her current mission? Reframing aging, pleasure, and vitality through fascia-aware marketing and taboo-breaking conversations. From boardrooms to dance floors, Micol’s work reminds us that true innovation begins in the body.

This episode explores:

• How Micol transitioned from mainstream marketing to regenerative health

• The role of pleasure in vitality and professional performance

• Why storytelling is a healing tool in wellness branding

• How movement and somatic intelligence shape her strategy

• The tension between authenticity and manipulation in marketing

• What vitality really means—and how to reclaim it daily

🎧 Tune in for a conversation that hydrates your nervous system, challenges your assumptions, and invites you to market from the inside out.

#MicolBok #VitalityLounge #GAINSWave #AnatomicalGangster #RegenerativeMarketing #FasciaWisdom #EmbodiedEmpowerment #SueHitzmann #SomaticStrategy #SexualWellness