Marketing in an AI Era: What Actually Matters Now
Description
Is AI coming for your marketing job? Ophesmur Adjei, Head of Marketing at MEST Africa with over 10 years in communication and marketing, shares her unfiltered take on AI’s role in marketing and how to stay relevant in a rapidly changing industry.
In this episode, we discuss:
• Why AI won’t make marketers redundant (and what skills will matter most)
• How to become visible and build influence within your organization
• Strategies for identifying and building your target audience
• What it takes to lead marketing in an edtech company
• Career lessons from a decade in marketing and communications
Ophesmur brings practical insights from leading marketing at one of Africa’s premier tech training organizations, making this a must-watch for marketers at any stage of their career.
Connect - www.zerotowoman.com
Host - Dzifa Mensah Okpata
United States
