#288 AI in Marketing | In this episode, Dave is joined by three B2B marketing leaders: Sara Ajemian, Head of Brand & Communications at SOCi, Jennifer Delevante-Moulen, CMO at Knak, and Tara Robertson, CMO at Bitly. Together they share real-world perspectives on how AI is actually shaping marketing teams today—what’s working, what’s not, and how leaders are adapting.

Dave and the panel cover:

• The most overhyped AI use cases in B2B marketing (and where human nuance still wins)
• Real success stories, including building an AI-powered content research engine, scaling global localization, and using AI to make creative teams more data-driven
• How CMOs are personally using AI as a strategic thought partner for board prep, customer insights, and team coaching

Whether you’re experimenting with new tools or figuring out how to bring AI into your strategy, this conversation gives a grounded look at what B2B marketing leaders are really doing today.

Timestamps

• (00:00 ) - – Intro
  


• (04:07 ) - – Meet the panel: SOCi, Knak, Bitly
  


• (08:07 ) - – Has AI met or missed expectations?
  


• (12:52 ) - – The most overhyped AI use cases
  


• (16:07 ) - – Why human nuance still matters in personalization
  


• (21:07 ) - – The imposter syndrome of AI adoption
  


• (24:07 ) - – The power of AI with memory
  


• (26:47 ) - – Best AI use cases from the panel
  


• (32:53 ) - – Scaling global localization with AI
  


• (35:53 ) - – Training brand teams to be more data-driven
  


• (39:53 ) - – How CMOs personally use AI in their workflow
  


• (43:53 ) - – Using AI as a strategic thought partner
  


• (47:53 ) - – Coaching teams with AI feedback loops
  


• (49:53 ) - – The frustrations of iteration and tool updates
  


• (53:53 ) - – Is leadership pushing AI adoption?
  


• (57:53 ) - – Budgeting and building a modern AI-enabled tech stack
  


• (01:00:53 ) - – Final takeaways and closing

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