Marketing is the Business – Strategic Lessons from Nthabiseng Makgatho
Description
In this high-value episode of SA Tech Marketers, Kirsty Lang sits down with Nthabiseng Makgatho, a powerhouse brand and marketing strategist whose career spans two decades and some of South Africa’s most iconic companies.
Nthabi shares battle-tested strategies for aligning marketing with business outcomes—especially relevant to marketers navigating resource-constrained environments in both startups and large enterprises. With deep candor, she unpacks how storytelling, co-creation with consumers, and strategic cross-functional collaboration are non-negotiable skills for marketing leaders looking to scale brands in fast-moving markets.
If you're a South African marketer aiming to break into or thrive within global tech, this episode is an essential listen.
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