Marketing to Attract Top Talent with Greg Hayne of Hayne Coaching Group
Description
On this episode of The Gas Compression Podcast, host Michael Haning kicks off a series of interviews talking to blue collar industry experts and sharing some insights related to the labor crisis that has been called the Great Resignation.
Michael talks with Greg Hayne, Chief Innovation Officer at Hayne Coaching Group, an organization that helps commercial roofing contractors build better, more profitable service departments. And how? By teaching them the best practices used by the best service contractors in the country.
Greg has some great insights that apply to any industry, not just commercial roofing. He says a major problem business owners are having is self-inflicted: They aren’t paying a living wage. If you want to attract and retain top talent, you have to show them you care — and that starts with making sure they can take care of their families.
He stresses the fact that if you own a trade company, stop thinking of your company in terms of being plumbers or roofers, and start thinking of your company as a business. Learn how to market to potential labor as well as potential customers.
It’s thoughtful stuff that applies directly to the gas compression industry.
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