This week on Little Talks, Roop is joined by a surprise duo—Grasshopper Trent (VP of Marketing at Grasshopper Mowers) and his son Andrew. Trent usually pops in at the end of the year for Trent-a-palooza, but a quick trip to Tulsa to handle some car trouble turned into a bonus Trent podcast episode this year!

Coming off last week’s Gen Z episode, it felt like perfect timing to bring Andrew into the conversation. As a younger Gen Z-er, he offers up fresh insights on how his generation is using social media, their feelings toward AI, and how they really see influencers and branded content. (Spoiler: They can spot a fake endorsement a mile away.)

Trent came prepared with a list of ChatGPT-generated questions, and Andrew delivered. From the surprising popularity of YouTube over streaming platforms to concerns around AI ads scamming older generations, this episode gives us a lot to think about as marketers when it comes to connecting with younger audiences.

It was fun, insightful, and a great preview of what’s to come when Trent-a-palooza officially rolls around in December. Until then, catch us this week on Little Talks!

— Roop, Trent, Andrew, and Claudia

Tell us what you think!