Marketing to Marketers — Growing an Audience on LinkedIn with Daniel Murray
Description
Building a personal brand has become common practice in the marketing world. You don’t have to look very far into LinkedIn to find marketers posting about industry topics, commenting on current affairs, or advertising their content platforms like blogs or podcasts.
Yet no matter how popular the practice, there’s still no one-size-fits-all strategy to follow in order to jump in on the trend and build a successful personal brand.
In this week’s episode, I interview Daniel Murray, Marketing Operations Leader and Solutions Consultant at Clearbit, and host of The Marketing Millennials podcast, about how he’s been building and growing both his personal and his podcast brands on LinkedIn.
Join us as we discuss:
- Growing audiences on different social channels
- Stacking channels for best results
- The end goal of building a personal brand
- How to maintain consistency and repurpose content
- Audience vs. community
- The difficulties (and advantages) of marketing to marketers
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