DiscoverIt Means To WorkMarketing’s Overcorrection Problem, Labubumania and Finding Balance
Marketing’s Overcorrection Problem, Labubumania and Finding Balance

Marketing’s Overcorrection Problem, Labubumania and Finding Balance

Update: 2025-07-01
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Description

In this episode Samira and Denayja discuss overcorrection - in our work, in our culture and in our lives. From the end of retail to the resurgence of malls. From “events are dead” to “we’re doubling down on live experiences”.
As we are in what feels like a constant battle between one extreme and the other, what does it mean to find balance in the way we do marketing?
TOPICS DISCUSSED
-The overuse of data in Marketing
-We’re in on Sabrina Carpenter’s bit…..are you?
-The Materialists and the return of romance
-Complaints Department: Labubumania
Follow us on Substack for show notes: https://substack.com/@itmeanstowork?utm_source=user-menu

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Marketing’s Overcorrection Problem, Labubumania and Finding Balance

Marketing’s Overcorrection Problem, Labubumania and Finding Balance

Amalia Consulting