In this episode of Local Marketing Secrets, Danny Leibrandt sits down with Marko Sipilä — one of the most respected young voices in home service marketing. Marko started his first agency while still in high school, and by his early 20s, he had already scaled it to seven figures. Today, he leads Coding Launch, an agency focused on concrete coating contractors, and HVAC Quote, a cutting-edge SaaS tool helping HVAC companies increase website conversions through instant, transparent pricing.

Danny and Marko dive deep into the strategies that fueled his explosive growth, from the power of niching down to how he uses Facebook ads to drive serious revenue for home service businesses. Marko shares why most local marketing fails, how to think about customer acquisition costs, and how smart contractors are using tools like HVAC Quote to boost lead generation by over 45%.

They also explore the evolving role of AI, especially tools like ChatGPT, and how local businesses can harness them to solve problems faster and make better decisions. Marko even opens up about mindset — including the importance of who you surround yourself with and how to hold agencies and teams accountable as you grow.

If you're a local business owner or marketer looking for honest, battle-tested insights from someone who’s built multiple million-dollar companies from the ground up, this episode is for you.

Marko Sipilä, Founder of HVAC Quote:

Facebook: https://www.facebook.com/markosipila12/

LinkedIn: https://www.linkedin.com/in/marko-sipila/

Coating Launch: https://coatinglaunch.com/grow/

HVAC Quote: https://hvacquote.ai/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction to Marko Sipilä 

03:28 The Power of Niching Down in Business

08:41 Learning from the Right People

12:06 Utilizing ChatGPT for Business Growth

19:01 Key Performance Indicators for Home Service Companies

23:26 Leveraging Facebook Ads for Home Services

29:24 The Power of HVAC Quote Tool

39:10 Balancing Traditional and Digital Marketing

44:07 Embracing AI in Home Service Marketing

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