Marriott–Sonder Drama Continues, REI Returns to Travel, Hilton Expands in APAC
Description
Marriott’s partnership with Sonder collapses dramatically, with more details unveiled in court filings. REI makes a major return to travel through a new alliance with Intrepid, and Hilton doubles down on a high-growth strategy across Asia Pacific.
On today’s Skift Daily Briefing, Sarah Dandashy unpacks the chaotic final days of Sonder, why REI is betting big on guided adventures, and how Hilton is positioning itself for long-term dominance in Japan, India, and China.
Articles Referenced:
- Sonder’s Final Days: Marriott Lays Out the Timeline in Court Docs
- Intrepid Travel and REI Partner to Launch Adventure Tours
- Hilton’s Asia Pacific Playbook: China vs. Japan vs. India
Honorable Mention: Good Morning Hospitality, A Skift Podcast
Honorable Mention: @AskAConcierge on IG
Connect with Skift
Facebook: https://facebook.com/skiftnews
Instagram: https://www.instagram.com/skiftnews/
Threads: https://www.threads.net/@skiftnews
X: https://twitter.com/skift
Subscribe to @SkiftNews and never miss an update from the travel industry.
United States
