What if I told you that the greatest cinematic universe of the 21st century almost went out of business because of the views of an influential psychiatrist. Or that in 1996 it went bankrupt because of the reckless ambitions of the guy behind Revlon, the cosmetics brand?And that one of the bondholders during the bankruptcy proceedings included the legendary and feared corporate raider Carl Icahn, who ended up getting outsmarted by the guys who eventually sold Marvel to Disney for $4 billion.

This isn’t just the story of superheroes. It’s the story of scrappy pulp magazines, of American culture in the 20th century, it’s the story of the creation of comic book characters that were turned into a multi-billion dollar licensing business, and it's a cracking story, enjoy. 

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