In this episode of Glow-Up Boss, host Veronique Monroe, an experienced product developer and celebrity spray tan artist, sits down with makeup artist, educator, and coach Lina Zuniga. Lina shares her journey from the corporate world to becoming a prominent figure in the beauty industry. The discussion covers the importance of professionalism, mindset, and leveraging social media to grow a successful beauty business.

Lina also provides actionable advice for beauty professionals on how to optimize their business strategies, understand their target audience, and tweak their social media presence for better client engagement. Episode highlights include the significance of mindset in achieving business goals, specific strategies for setting and achieving yearly goals, and tips for an effective social media refresh. This insightful conversation is a must-listen for beauty entrepreneurs aiming to elevate their business and personal brand.

HIGHLIGHTS:
00:00 The Importance of Professionalism in the Beauty Industry
00:36 Introduction to Glow Up Boss Podcast
01:43 Meet Lina Zuniga: Makeup Artist and Educator
02:21 Lina's Journey from Corporate to Makeup Industry
05:14 Launching a Product Line
07:56 The Role of Social Media in Business Growth
14:38 Understanding Your Client Avatar
20:33 The Power of Niching Down
30:12 Bridging the Gap in Business
30:33 Education and Expertise in Beauty Industry
32:45 Delivering Luxury Service
33:16 Perceived Value and Customer Journey
34:58 Importance of Professionalism
35:53 Balancing Social Media and Business
42:03 Mindset and Business Growth
56:26 Actionable Steps for Success
01:01:48 Final Thoughts and Gratitude

RESOURCES + LINKS:

Worksheet for this episode

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FOLLOW:

Veronique: https://www.instagram.com/veroniquemunro/

Infinity Sun: https://www.instagram.com/infinitysun/

Sprays for Strays: https://www.instagram.com/spraysforstrays/

Sunless Labs: https://www.instagram.com/sunlesslabs/

Infinity V Photos: https://www.instagram.com/infinityvphotos/

Lina Zuniga: https://linazunigamakeup.com/