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Mastering First-Party Data for Marketing Success

Mastering First-Party Data for Marketing Success

Update: 2024-02-08
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If knowledge is power, then data is the ultimate tool when it comes to maximizing a marketing strategy. Host Matthew Tilley sits down with a team of trusted colleagues to discuss ways to use 1st party data to enhance and advance a marketing strategy.

Join Us As We Discuss:
  • Using data to expand a market
  • How to use 1st party data to enhance customer loyalty and experience
  • The importance of embracing a test-and-learn approach
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Mastering First-Party Data for Marketing Success

Mastering First-Party Data for Marketing Success

R.R. Donnelley