Mastering Giving Tuesday: Insights from Nonprofit Nerd’s Kelly Hernandez
Description
In this episode of Beyond the Donation, host Matt Bitzegaio is joined by Kelly Hernandez, CEO of Nonprofit Nerd. She shares her extensive experience and knowledge of nonprofit marketing and fundraising.
The discussion focuses on the significance of giving days, especially GivingTuesday, and strategies for nonprofits to effectively plan, execute, and capitalize on these campaigns. Key topics include the importance of storytelling, setting realistic goals, leveraging matching gifts, and following up with donors post-campaign. The episode provides actionable advice and tools to help nonprofits enhance their fundraising efforts and build stronger donor relationships.
00:00 Introduction to Beyond the Donation
00:29 Meet Kelly Hernandez: CEO of Nonprofit Nerd
00:59 The Journey to Nonprofit Marketing Nerd
02:50 Understanding Giving Days and Giving Tuesday
04:38 Planning and Preparing for a Successful Giving Day
09:11 The Importance of Matching Gifts
10:47 Crafting Compelling Stories for Giving Days
14:10 Engaging Donors and Post-Giving Day Strategies
16:59 Tools and Platforms for Effective Giving Days
19:15 Final Thoughts and Contact Information
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