Mastering Messenger Ads for Lead Generation: From Basics to Advanced Techniques
Update: 2025-10-13
Description
In this session, the speaker covers the effective use of Messenger ads for businesses at any stage, from beginners to experienced advertisers looking to scale.
The session offers a comprehensive guide to tapping into Messenger ads, emphasizing fast and simple lead generation.
Key points include the flexibility and evolvement of Messenger ads since 2015, automation benefits, integration with CRMs, and various types such as click-to-message and comment to DM ads.
The process of setting up these ads using tools like ManyChat and HighLevel is discussed in detail, with examples provided.
The importance of conversations leading to conversions is highlighted, making Messenger ads a valuable strategy for diverse business needs.
TIMESTAMP
00:00 Introduction to Messenger Ads
00:49 The Importance of Conversations in Conversions
01:22 Automating Lead Generation with Messenger
02:23 Different Types of Messenger Ads
03:58 Setting Up Click to Message Ads
04:27 Comment to DM Ads and Their Effectiveness
06:23 Technical Setup for Messenger Ads
09:50 Collecting and Managing Contact Information
12:11 Using ManyChat for Messenger Ads
13:38 Creating Effective Ad Campaigns
16:59 Testing and Optimizing Your Ads
18:54 Conclusion and Final Thoughts
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