In this episode of the Learnings and Missteps podcast, Jesse interviews Mohit Bhagchandani, a data-led marketing expert and founder of Adeptimize. They delve into the essence of modern branding, discussing the importance of personal and business identities. Mohit highlights that a successful brand must stick in consumers' minds and emphasizes the necessary balance between organic and paid content in marketing strategies. The conversation provides insight into Mohit's entrepreneurial background and the crucial role of personal branding in business longevity. They discuss practical marketing advice for various industries, emphasizing adaptability, integrity, and customer-focused content creation. Mohit also unpacks the significance of genuine engagement with customers, leveraging social media effectively, and the intricate relationship between creativity and data in successful marketing.

00:00 Introduction to Modern Branding

00:17 Meet Mr. Mohit Bhagchandani

02:39 Understanding Modern Brands

03:31 Personal vs. Company Branding

05:41 The Importance of Personal Branding

12:58 Mohit's Entrepreneurial Background

23:44 The Role of Content in Marketing

27:32 Understanding the Essence of Marketing

27:54 The Importance of Original Content

29:07 Leveraging Old Photos for Marketing

30:45 The Role of Data in Marketing

34:43 Building a Community on Social Media

37:00 Starting a Business: Marketing Basics

38:10 Tailoring Marketing Strategies to Different Businesses

42:45 The Value of Professional Marketing Help

44:58 Diverse Clientele and Industry Experience

49:45 The Core Promise of Integrity in Marketing

54:02 Conclusion and Final Thoughts

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