Find the free resources mentioned on this episode here----> https://www.makegoodfashion.com/free-fashion-resources

In this episode of Make Good Fashion, host Jasmine Rennie sits down with Zoila Castro, co-founder of Nomad Agency, to delve into the best social media strategies for fashion brands. Zoila shares her journey from working in fashion in Peru to establishing a successful digital marketing agency in Miami. They discuss the importance of storytelling over salesy content, the impact of social media on brand growth, and practical tips for content creation. Whether you're an emerging fashion brand or looking to boost your social media presence, this episode is packed with actionable insights and advice. Discover effective ways to build a loyal community, the relevance of social media in today's market, and how to navigate starting a new business during challenging times.

00:00  Introduction to Make Good Fashion Podcast

00:19  Free Resources for Fashion Entrepreneurs

00:52  Challenges of Social Media Marketing

01:51  Interview with Zoila Castro: Background and Journey

03:42  Starting Nomad Agency During COVID

05:29  Marketing Strategies for Luxury and Lifestyle Brands

13:12  Importance of Social Media in 2025

15:35  Creating Engaging Content and Building Community

23:12  Effective Use of Influencers and UGC

28:22  High-Converting Content and Storytelling

36:40  Luxury Brands' Pricing Strategies

37:22  Expanding into Pet Products

40:41  Emerging Fashion Brands: Building a Community

41:20  Pre-Launch Campaigns and Content Strategy

42:01  Creating Consistent and Engaging Content

42:55  Leveraging Trends and Timeless Content

45:50  The Role of Social Media Platforms

59:55  The Importance of Email Marketing

01:03:15  Event Marketing and Collaborations

01:06:54  Conclusion and Contact Information

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