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In this live episode recorded in New Orleans during the Skeleton KeyMastermind, I sit down with Roberto Candelaria for a powerful and thought-provoking conversation about one of the most underrated keys to success: willingness.

Roberto's story is one of true transformation. After hitting rock bottom, he rebuilt his income, redefined his purpose, and created a business where he gets paid to be fully himself. His new book, "The Willingness Factor," breaks down how saying yes to discomfort, opportunity, and growth can completely change the trajectory of your life.

In our conversation, we explore what it really means to be willing.....not just interested or motivated, but ready to take action even when fear or uncertainty shows up. Roberto shares how shifting his mindset around failure and discomfort allowed him to unlock new levels of confidence, clarity, and flow.

We also dive into the science and psychology of flow state, that sweet spot where your skills and challenges align perfectly, allowing you to perform at your highest level. From dealing with imposter syndrome to finding peace in the process, Roberto's insights will challenge you to step fully into your own growth journey.

This episode is filled with practical wisdom and real-life examples that will inspire you to take ownership of your path, trust your instincts, and find power in your willingness to show up. Plus, we preview Roberto's upcoming keynote at the Growth Now Summit Live, where he'll be sharing even more lessons from his journey.

In This Episode, You'll Learn:

• What it means to live with willingness and take action even when it's uncomfortable

• How to overcome reluctance, fear, and limiting beliefs that hold you back

• The difference between growth and trauma, and how to identify both

• How to create flow in your life by aligning your skills and challenges

• Why revising your personal story is essential for long-term success

• Practical strategies for staying consistent, confident, and curious on your growth journey

• How Roberto built a business model around authenticity and self-expression

Key Moments:

00:00 – Introduction and Setup
03:02 – "The Willingness Factor" and Roberto's Journey
05:08 – Facing Discomfort and Choosing Growth
12:36 – Overcoming Limiting Beliefs and Creating Your Path
20:37 – Understanding and Sustaining Flow
30:42 – Dealing with Imposter Syndrome
36:42 – Practical Tips for Staying in Flow
37:31 – Final Reflections and Growth Now Summit Preview