Aslak de Silva has nearly 20 years of experience as a practitioner and instructor of Han Moo Do martial arts, competing in about 100 full-contact fights and winning the World Championship gold medal in Michigan, USA, in 2000. Martial arts has taught him the importance of leaders being life-long learners and coaching others. Aslak is the CEO of Selfly Store, where they use the latest developments in loT, machine learning, and AI to offer smart vending machines that make grab-and-go food shopping as easy as using your home fridge. Selfly Stores are used by 100+ companies in 22 countries across Europe, and in 2023, Selfly Store was named among the 50 Most Innovative Companies To Watch by CEO Views. Aslak, who was recognized by Chief's Digest as one of the 10 Best CEOs to Watch in 2023 has been leading teams and companies for 15+ years. Before becoming CEO at Selfly Store, he was the CEO of Nordic Business Forum, one of the world's biggest business and leadership conferences, with 7K+ attendees annually from 50+ countries and featuring world-class speakers like Barack Obama, George Clooney, and Steve Wozniak.