Mastering the Digital: The Impact of Digital Tools on Music Making (ft. Zak)
Update: 2023-10-16
Description
This is the ‘Mastering the Digital’ series, where digital anthropologists and I deep dive into their diverse research topics.
In this 3rd episode, I speak with Zachary Cannon about his project on the impact of digital tools on contemporary music. He focuses on how music makers (singer/songwriters, audio engineers, DJs…) in London create, distribute, consume and perform music.
Some key takeaways:
- Despite the prominence of digital tools, music creators (and many listeners) still tend to put digital sound on a hierarchy lower than analogue sound - this is linked to our beliefs around the ‘inauthenticity’ of the digital.
- However, digital tools can come to be viewed as ‘creative collaborators’, much like when music makers collaborate with each other to make something creatively unique and valuable.
- Many technical processes, like mixing or mastering a song, are essential to make songs both culturally and commercially coherent to wider audiences in order to be successfully distributed.
Connect with Zak via: https://www.linkedin.com/in/zacharyscannon/
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