In this episode, Tracy is joined by coach and author Benita Stafford-Smith. Their conversation delves into the concept of “Mastery” in coaching, exploring its dynamic and evolving nature, and touches on how mastery is not just about acquiring credentials but about broadening horizons and embracing new adventures. They also ponder the future of coaching with the rise of AI and emphasize the need for coaches to continually evolve their understanding and presence.

Benita is an executive Coach who has envisioned and established a profitable coaching unit, within the leading people’s consultancy firm in Oman. With services ranging from business development, client relationship management, to building a team of ICF Credentialed associate coaches, Benitas is able to deliver culture sensitive, high-quality services to paramount organizations in the GCC region.

In addition to executive coaching, she offers systemic team coaching, coaching skills for managers and leaders (a certified CoachU program), culture transformation, and development of coaching cultures. She also delivers coaching supervision to associate coaches to ensure quality of delivery.  

In 2023, Benita nominated OQ (a coaching client) for the International Coaching Federation's Impact Awards for their sustainable coaching culture. She is co-author of Creative Reflective Practice and the upcoming The AI and Digital Coaches' Handbook.

Learn more about Coach Advancement by Tracy Sinclair.

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