Material Innovation and Verification in Circular Fashion
Update: 2025-09-23
Description
Any brand can claim sustainable materials, but words mean nothing without third-party testing and certifications. In fact, unverified sustainability claims—even if they are valid—can often lead to suspicions of greenwashing.
Here, Min Zhu, senior director, technical services and operations, US & Canada Softlines, of global testing and certification company SGS, and Haley Gershon, marketing manager of SGS Beta (formerly Beta Analytic), a
leading Carbon-14 testing lab for biobased materials that SGS acquired in
November 2024, discuss why biobased materials need verification.
Watch the fireside chat to learn:
- The current status of circular fashion and its key progresses
- The journey of SGS and Beta’s combination and synergy
- SGS solutions to material sustainability and circularity
- How SGS collaborates with fashion brands to test and verify
biobased materials - SGS’ IMPACT NOW sustainability initiatives
Learn more about your ad choices. Visit megaphone.fm/adchoices
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
