Maximising the Chelsea platform for fundraising and networking
Update: 2023-03-03
Description
PGB's Jennie Spears, speaks with Bianca Bello Biamonti, Senior Project Manager, Major Giving at Mind and Ben Eden-Davies, Head of Individual Giving at St. Mungo's about their charity's experiences of having a garden at the RHS Chelsea Flower Show 2022. Both charities were delighted to use the platform for raising brand awareness, as well as to cultivate and steward relationships with potential and existing supporters. The creative ideas really came out in the planning and execution. Having a garden at RHS Chelsea is a subtle yet effective way to bring funds and awareness to charities, with really beautiful stories emerging as well.
Listen now.
- Bianca Bello Biamonti - Senior Project Manager, Major Giving, Mind
- Ben Eden-Davies - Head of Individual Giving, St. Mungo's
- Jennie Spears - PGB, PR & Comms Consultant, Bloom PR
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