Measuring Brand Lift and ROI of Influencer Content (ft. Gary Zucker) - Sponsored Post Podcast S2E7
Description
Welcome to Sponsored Post Podcast: Behind-the-Lens of How Influential Content is Made. Sponsored Post Podcast is hosted by Justin Moore, Founder & CEO of Trending Family. In each episode, Justin sits down with influencers and industry professionals to discuss the exciting and complex world of influencer marketing.
In this episode, Justin Moore, Founder & CEO of Trending Family, interviews Gary Zucker, co-founder of Group RFZ. Together they discuss the process of running a brand lift study, and how it can be helpful to measure influencer success at the top of the sales funnel. Gary also explains different ways to measure ROI of influencer content.
Learn more!
Trending Family's Website: https://www.trendingfamily.com/
Trending Family's LinkedIn: https://www.linkedin.com/company/trending-family
Justin Moore's LinkedIn: https://www.linkedin.com/in/justinnmoore/
Gary Zucker's LinkedIn: https://www.linkedin.com/in/zuckerg/
Contact Trending Family: hello@trendingfamily.com
United States
