Measuring Cross Platform TV- a Conversation with Jo Kinsella of TVSquared

Update: 2021-04-22

Description

Marketers have choice today. And one of the major choices is whether and how to move past traditional GRP currency to cross-screen audiences. To be effective in cross-screen, the biggest key to open that door is attribution across those screens/devices. We spoke with Jo Kinsella, President of TVSquared about how they bring together the measurement and attribution of TV across all the screens and types of video.

Comments

In Channel

Fifth of Five Keys to Maintaining Strong and Successful Partnerships

2021-09-0227:00

Fourth of Five Keys to Maintaining Strong and Successful Partnerships

2021-08-2627:59

Third of Five Keys to Maintaining Strong and Successful Partnerships

2021-08-2428:37

Second of Five Keys to Maintaining Strong and Successful Partnerships

2021-08-2027:07

First of Five Keys to Maintaining Strong and Successful Partnerships

2021-08-1827:51

Agency Compensation Models: Sorting out Fact From Fiction

2021-08-1158:58

The ANA Digital and Social Media Conference

2021-08-0235:57

Partnerships are at the heart of everything we do

2021-07-2123:37

The ANA Advertising Financial Management Conference

2021-07-0737:58

Measuring Cross Platform TV- a Conversation with Jo Kinsella of TVSquared

2021-04-2231:45

The Roaring 20s For Brands- a Conversation with Tom Cotton

2021-03-2429:31

What the Princess Bride and Digital Marketing have in Common - a Conversation with Matt Prohaska

2021-03-1729:00

Contractual Transparency and Your Data - a Conversation with Keri Bruce

2021-03-0426:45

Strategic Trends for 2021 and Beyond-a Conversation with Jane Lacher

2021-02-2542:38

Doing Good is Good for Business-A Conversation with Lynn Branigan

2021-02-1821:11

Media Performance Management - The Future Is Now

2021-02-0424:32

Privacy and Identity in Digital Marketing-A Conversation with Richy Glassberg

2021-01-2251:16

Improving Digital Advertising Operations-a conversation with Marc Goldberg

2021-01-1333:22

Maximizing Partner Relationships-a Conversation with Edo Vignani

2021-01-0701:00:32

Contract Compliance and Financial Auditing-a Conversation with Ad Optics

2020-12-1130:32

00:00

Measuring Cross Platform TV- a Conversation with Jo Kinsella of TVSquared

#box-pro-ellipsis-176086444968944{-webkit-line-clamp:2;}Measuring Cross Platform TV- a Conversation with Jo Kinsella of TVSquared

Measuring Cross Platform TV- a Conversation with Jo Kinsella of TVSquared

Media Plus Advisors

Measuring Cross Platform TV- a Conversation with Jo Kinsella of TVSquared