Measuring marketing's impact

Update: 2016-02-18

Description

Read more >

Listen to the podcast (duration: 20:37 ) >
In this "Discussion on Digital", McKinsey's Brian Gregg speaks with Nicolas Franchet (Facebook) and Rebecca Wahl (Google) to discuss the ROI of digital advertising and marketing

See www.mckinsey.com/privacy-policy for privacy information

Comments

In Channel

Discussions in Digital: Surveying the brand-building landscape

2020-06-2619:09

Discussions in Digital: Influencer marketing is ready for its close-up

2020-06-2223:34

Coping with the new normal in marketing agency relationships

2018-12-0719:14

What's a marketing ecosystem and what does it mean for marketers?

2018-02-2718:02

Moving B2B companies into the digital world

2017-09-0819:42

How strategy is evolving - and staying the same - in the hypergrowth digital age

2017-01-1821:35

Discussions on digital: How large and small companies build a digital culture

2016-10-1218:43

Reimagining customer experience in mobile age

2016-06-2820:17

The new world of marketing

2016-02-2621:30

Measuring marketing's impact

2016-02-1820:40

Mobile: What's next

2015-10-2127:03

War for talent in the digital age

2015-09-2124:18

Mobile, social, and new trends in consumer expectations

2015-03-2423:28

00:00

Measuring marketing's impact

McKinsey Marketing & Sales

#box-pro-ellipsis-176677995808012{-webkit-line-clamp:2;}Measuring marketing's impact

Measuring marketing's impact

McKinsey Marketing & Sales

Measuring marketing's impact