Media, arts and culture - what role for leaders? If success in the creative sector is crucially dependent on a combination of talent and popular response to it, what role is there for leaders and managers? Talented individuals are notoriously difficult to manage and public reactions to arts and media offerings equally hard to predict. Yet, professional managers and leaders have emerged who have helped Britain become the world leader it is today in the creative sector. Dame Patricia Hodgson of the BBC Trust explains the kinds of challenges they face and the breadth of skills they need in order to be able to operate successfully in a creative environment.