In this episode, we are joined by Azhar Rana, President of IMC North America, and Sandra Couto, Head of Medical and Scientific Affairs at IMC, a global medical communications agency, to discuss the current state of the medical cannabis industry and the challenges that lie ahead.

Touching on IMC's cutting-edge research on the effects of cannabinoids on medical patients, our guests talk about tackling the lack of transparency in the cannabis industry, as well as in the future of up-and-coming markets around Europe, North America, and the Middle East. 

The duo is confident that data on medical cannabis can help the stuff be pervasive in the healthcare industry in the near future. They talk about various cannabinoids and forms of ingestion that are currently being studied to enhance the use of medical marijuana.

IMC website: http://www.imcmedcom.com/

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