Anthony Smith is the creative mastermind behind the viral trailers for Steven Bartlett’s podcast, The Diary of a CEO, with over 7 million subscribers.

Get Diary of a CEO's Strategy (FREE): https://callummcdonnell.substack.com/

Formerly a video editor for major film and TV franchises like James Bond and Marvel, Anthony has revolutionised podcast marketing by bringing cinematic storytelling to short-form social media content.

Tune in to learn how his innovative podcast promotion strategies have significantly boosted The Diary of a CEO’s visibility, setting a new industry standard.

Tools I use:
VidIQ - https://vidiq.com/creatorplaybooks/
Riverside - https://riverside.fm/?via=callum

Listen on Podcast Player:
https://podcasters.spotify.com/pod/show/callum-mcdonnell

Follow Callum on socials:
Instagram - https://www.instagram.com/thecallummc/
Tiktok - https://www.tiktok.com/@heycallum
Twitter - https://twitter.com/McdonnellCallum
LinkedIn - https://www.linkedin.com/in/callummcdonnell/

Follow Anthony on socials:
Instagram - https://www.instagram.com/anthonyr.smith/
LinkedIn - https://www.linkedin.com/in/antsmith93/

Work with Callum: https://www.7xcontent.com/

Timestamps:
00:00 Introduction
01:01 How I Got a Job with Steven Bartlett
07:59 Evolution of Trailer Making
11:00 How to Measure Success
24:47 Diary of a CEO’s Blueprint for Creating Trailers
26:35 What Makes a Good Hook?
35:34 Which Metrics Matter Most?
37:42 Crafting the Moment of Value
41:47 The Defense Lawyer Narrative Structure
44:12 Diary of a CEO’s Weekly Workflow
49:51 Urgency in Social Media
58:11 Tips for Hiring and Managing Great Video Editors
01:05:18 What It’s Like to Work with Steven Bartlett
01:09:22 How Ownership and Purpose Drive Editing Success
01:17:30 Quickfire Questions