Meet Trusty: The AI Powered Letter of Wishes for Passing Down What Matters
Description
----------------------------------------
Disruptors for GOOD is powered by PIF Advisory — a global services firm empowering startups and enterprises with expert guidance, tailored solutions, and measurable results. Whether you’re launching your first venture or scaling globally, PIF Advisory delivers full-cycle support across every core function of your business:
- Financial Management: Full-cycle bookkeeping, accounting, and tax compliance.
- Growth & Marketing: Data-driven strategies to maximize your reach and revenue.
- Investor Readiness: Preparing you for capital raises with pitch decks, financial models, and due diligence support.
- HR & Administration: Streamlined hiring, payroll, and benefits management.
- Technology & Security: Expert IT support, platform integration, and cybersecurity.
As a sister company to PIF Capital Management, they also offer clients direct insights into venture capital and access to a global investor network—ranging from individuals to sovereign wealth funds.
👉 Learn more or schedule a discovery call at pifadvisory.com
Trusty is building a simple, human way to pass down more than money. In this episode, Trusty co-founder and CEO Randy Frisch joins to share how a digital Letter of Wishes, paired with AI and secure sharing, can reduce confusion for families, bring advisors into the loop, and preserve the stories behind the things we love.
Key takeaways
- Trusty creates a digital Letter of Wishes with video messages, so heirs understand intent
- Max AI powers image recognition, document summaries, and an estate Q and A agent
- Consumer app is free, advisor platform is licensed
- Charities can be named as beneficiaries, sentimental value is captured alongside dollars
- Purpose is clarity, less conflict, and stronger human connection during life transitions
What Trusty does
Create a digital Letter of Wishes
Capture what should go to whom, in your own words and voice. Record short video wishes so heirs understand the why, not only the what.
Add and assign assets in seconds
Snap a photo, Trusty detects the category and fills key details with high accuracy, then you can assign an heir and add notes.
Store and explain your estate plan
Upload wills, powers of attorney, and related documents. Trusty extracts key facts, provides plain language summaries, and lets you ask questions through an AI agent.
Invite the right people
Share access with a spouse, children, executors, and advisors. Everyone sees what they need, when they need it.
Security you can rely on
Bank grade encryption, biometric login, and a clear stance that personal data is never used to train AI models.
Spotlighting impact startups, brands, and founders.
We feature social impact startups, conscious brands, and visionary founders shaping the future of business. Join thousands—subscribe to our weekly newsletter for exclusive interviews, the latest funding rounds, digital tool reviews, and curated products fueling the impact economy.
To learn more, please visit causeartist.com