A Virtual Roundtable Replay

In this holiday-week episode of The Association Insights Podcast, we’re re-airing our December LinkedIn Live roundtable, Member Value Reimagined—How Associations Are Evolving to Meet Modern Expectations.

As member expectations continue to evolve, associations are rethinking what value truly means—beyond benefits to belonging, relevance, and impact. Hosted by Colleen Gallagher, President & CEO of OnWrd & UpWrd and publisher of Association Insights, this candid conversation features Stephanie Denvir of the Healthcare Financial Management Association, Kerri McGovern of the Council for Advancement and Support of Education, and Brian Peters of The Adhesive & Sealant Council, sharing how they’re adapting engagement, personalization, and retention strategies heading into 2026.

🎧 Whether you lead membership, communications, marketing, or strategy, this episode offers real-world insights you can apply heading into the new year.

Key Highlights

Redefining Member Value in 2025: How associations are moving beyond static benefit lists to focus on experience, trust, and outcomes—and why value looks different across audiences.

Retention, Relevance, and Belonging: How leaders are proving ROI to boards, identifying “stickiness” levers, and letting go of programs members no longer perceive as valuable.

Personalization That Actually Scales: Practical approaches to onboarding, segmentation, behavioral signals, and benefit utilization—without adding headcount.

Data, Technology, and the Human Touch: How dashboards, scorecards, NPS, and AI tools can support smarter decisions while preserving trust and people-first engagement.

Year-Round Engagement That Drives Renewal: What content, community structures, chapters, and leadership visibility strategies are keeping members engaged beyond events and renewal cycles.

Stop / Start / Scale for 2026: A fast-paced lightning round on what associations should stop doing, start prioritizing, and scale because it’s working.

🎧 Tune in for an honest, experience-driven conversation on how associations can evolve their value proposition, deepen engagement, and head into 2026 with clarity and confidence.

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Coming Soon: More conversations with association leaders and practitioners sharing what’s working, what’s changing, and how they’re navigating growth, engagement, and impact across the sector.