Memory, nostalgia and the power of sonic branding
Update: 2024-11-25
Description
Advertising jingles: corny or clever? “Imagine the repetition over years in a community that hears it regularly,” says Clark Hook of Financial Marketing Solutions. “It’s whether you love or hate jingles, you cannot deny the power of that mnemonic device to put attribution to the things you’re putting into the world.”
On the latest episode of the ABA Banking Journal Podcast — sponsored by Agri-Access — we take a look at bank jingles past and present. Expert bank marketers discuss:
- How and why community banks still find value in their jingles.
- The use of “sonic branding” and audio signatures as an alternative to traditional sung jingles — and how that sonic branding builds on historically successful and long-running jingles.
- The role of music in memory and brand recognition.
- Where banks overseas are using jingles.
- The interesting intersections between bank marketing and pop music.
Read Craig Colgan’s recent article on bank jingles.
Comments
Top Podcasts
The Best New Comedy Podcast Right Now – June 2024The Best News Podcast Right Now – June 2024The Best New Business Podcast Right Now – June 2024The Best New Sports Podcast Right Now – June 2024The Best New True Crime Podcast Right Now – June 2024The Best New Joe Rogan Experience Podcast Right Now – June 20The Best New Dan Bongino Show Podcast Right Now – June 20The Best New Mark Levin Podcast – June 2024
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
