Memory Psychology: Why Some Brands Stick and Others Don't
Description
Ever wondered why some brands stay stuck in your mind while others disappear the moment you scroll past? The answer is in the psychology of memory itself. In this episode, I dive deep into how our brains actually process information, especially when we're overwhelmed (which, let's face it, is most of the time). Drawing from my experience navigating 37+ hospital stays with my son during his liver transplant journey, I share how these high-stress environments revealed crucial insights about communication that apply directly to brand memorability.
Resources mentioned:
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