The Implementation Gap: Why Brand Strategies Fail
Description
In this episode, I discuss the common hurdles in brand strategy and why many strategies fail to connect with their intended audience. I touch on the importance of a solid brand foundation, the psychological influences on consumer behaviour, and the need for consistency in branding. I break down what's needed to develop effective brand strategies and highlight the significance of understanding audience needs and emotional drivers. The conversation also covers the importance of measuring brand strategy success and executing plans effectively for long-term brand building.
As mentioned in the podcast, you can download The Brand Gap Finder here: https://youroneandonly.kit.com/17de8fad49
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