Menu Engineering 101: How to Turn Your Menu into a Profit Map
Update: 2025-10-23
Description
Shawn Walchef believes your menu isn’t just a list of dishes, it’s a treasure map. The founder of Cali BBQ and Cali BBQ Media has spent 16 years studying what separates thriving restaurants from struggling ones. The answer, he says, often starts on the menu. “Just because you can serve it doesn’t mean you should,” […]
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