Listen Top Shows Blog

Metrics Matter: Creating an Effective Sales Framework with Derek Draper (Juniper Square)

Metrics Matter: Creating an Effective Sales Framework with Derek Draper (Juniper Square)

Update: 2022-07-10

Share

Description

This week we had Derek Draper, SVP of Sales at Juniper Square join the Bowery Capital Startup Sales Podcast to discuss how he thinks about setting up an effective sales framework.

Topics include:

Breaking down your pipeline by volume, velocity, and conversion

What metrics matter, and what steps can you take once you identify a weak area?

Prospsect Personas: How to make sure you're speaking the right language to the right personWhy he made the jump from investor to founding and building a company.

Common traps to look out for to avoid "happy ears

Links to mentioned articles:

https://review.firstround.com/this-sales-plan-moves-the-needle-on-every-success-metric

https://docs.google.com/document/d/1ASbwkr3lzrAT8m8oSfzrQbfm9XmDseDMs-xKgIbWTxY/edit

Comments

In Channel

Leveraging India To Scale Adoption & Growth with Ulysses David (Dataiku)

Leveraging India To Scale Adoption & Growth with Ulysses David (Dataiku)

2023-02-1336:36

Building Your Customer Advisory Board with Leslie Brand (Alation)

2022-10-1934:13

Metrics Matter: Creating an Effective Sales Framework with Derek Draper (Juniper Square)

Metrics Matter: Creating an Effective Sales Framework with Derek Draper (Juniper Square)

2022-07-1031:03

Building a Start-Up in a Bear Market with Baxter Lanius (Alternative)

Building a Start-Up in a Bear Market with Baxter Lanius (Alternative)

2022-06-2220:36

Building a Product-led Growth Engine with Krishan Patel (Apollo)

Building a Product-led Growth Engine with Krishan Patel (Apollo)

2022-06-0927:47

Buyerside Chat: Ian Andrews, Chief Marketing Officer (Chainalysis)

Buyerside Chat: Ian Andrews, Chief Marketing Officer (Chainalysis)

2022-05-2529:56

Buyerside Chat: Reba Cox, Dir. of Procurement (MongoDB)

Buyerside Chat: Reba Cox, Dir. of Procurement (MongoDB)

2022-05-0530:56

Buyerside Chat: Jonathan Cochrane, VP Operations (SaaSOptics)

Buyerside Chat: Jonathan Cochrane, VP Operations (SaaSOptics)

2022-04-0626:53

Buyerside Chat: Chad Wonderling, CAO (Salesloft)

Buyerside Chat: Chad Wonderling, CAO (Salesloft)

2022-03-2328:06

Buyerside Chat: Chris Spooner, SVP Finance (Rubicon)

Buyerside Chat: Chris Spooner, SVP Finance (Rubicon)

2022-03-0926:10

Scaling Culture in a Remote World with Brendan Tolleson (RevPartners)

Scaling Culture in a Remote World with Brendan Tolleson (RevPartners)

2022-02-2325:41

Buyer's Corner: Rakib Azad, VP Finance (Chainalysis)

Buyer's Corner: Rakib Azad, VP Finance (Chainalysis)

2022-02-0931:56

The 2021 Startup Sales Stack with Michael Brown and Eugene Godsoe (Bowery Capital)

The 2021 Startup Sales Stack with Michael Brown and Eugene Godsoe (Bowery Capital)

2022-02-0230:11

Early-Stage Selling and Building Team Culture with Melanie Hallenbeck (Elevate.inc)

Early-Stage Selling and Building Team Culture with Melanie Hallenbeck (Elevate.inc)

2021-12-1421:03

Early-Stage Enterprise Sales with Matt Cameron (SaaSy Sales Leadership)

Early-Stage Enterprise Sales with Matt Cameron (SaaSy Sales Leadership)

2021-07-0941:09

Modern Marketing Tactics with Mark Jung (Dooly)

Modern Marketing Tactics with Mark Jung (Dooly)

2021-05-2839:37

Most Important Traits For Early Sellers with Kevin Michaelis (Process Street)

Most Important Traits For Early Sellers with Kevin Michaelis (Process Street)

2021-04-0238:42

Evolving Your Sales Tech Stack with Oleg Campbell (Reply.io)

Evolving Your Sales Tech Stack with Oleg Campbell (Reply.io)

2021-03-2632:34

Link Building and Scrappy SEO Tactics with Alan Silvestri (Growth Gorilla)

Link Building and Scrappy SEO Tactics with Alan Silvestri (Growth Gorilla)

2021-03-1244:17

Startup Strategy Primer with the US Government with Sam Pandey (US Army Reserve)

Startup Strategy Primer with the US Government with Sam Pandey (US Army Reserve)

2021-01-2940:34

00:00

00:00

x

Metrics Matter: Creating an Effective Sales Framework with Derek Draper (Juniper Square)

Metrics Matter: Creating an Effective Sales Framework with Derek Draper (Juniper Square)

Bowery Capital