Part 2

When Thriller was released in November 1982, it didn't seem to have a single direction. Instead, it arguably sounded like many singles. But it became apparent that this was precisely what Michael intended Thriller to be: a brilliant collection of songs meant as hits, each designed for a particular audience in mind. Michael put out "Billie Jean" for the dancers and "Beat It" for the rockers and then followed each jam with amazing videos to enhance his allure and his inaccessibility. These songs had a life of their own. Thriller was almost called “Star Light”. The lyric "thriller" in the track of the same name was originally "star light". The decision to change it was down to marketing appeal. 

This wonderful article from Rolling Stone says: "Wanna Be Startin' Somethin'" had the sense of a vitalizing nightmare in its best lines ("You're stuck in the middle/And the pain is thunder. … Still they hate you, you're a vegetable. … They eat off you, you're a vegetable"). "Billie Jean," in the meantime, exposed how the interaction between the artist's fame and the outside world might invoke soul-killing dishonor ("People always told me, be careful of what you do. … 'Cause the lie becomes the truth," Jackson sings, possibly thinking of a paternity charge from a while back). And "Beat It" was pure anger – a rousing depiction of violence as a male stance, a social inheritance that might be overcome. It also almost caught the studio on fire. When Eddie Van Halen recorded his solo, the sound of his guitar caused one of the studio speakers to catch fire. The video for “Beat It” was set in Los Angeles' Skid Row and featured up to 80 real-life gang members from the notorious street gangs the Crips and the Bloods. It cost $100,000 to make.

Thriller's parts added up to the most improbable kind of art – a work of personal revelation that was also a mass-market masterpiece. It's an achievement that will likely never be topped. It was the best-selling album worldwide in 1983 and became the best-selling album of all time in the U.S. and the best-selling album of all time worldwide, selling an estimated 70 million copies. It topped the Billboard 200 chart for 37 weeks and was in the top 10 of the 200 for 80 consecutive weeks. It was the first album to produce seven Billboard Hot 100 top-10 singles. Thriller is still the highest-selling album of all time. Want to know what the top 25 are? Subscribe to our Patreon for our video bonus on the top-selling albums ever! Billie Jean was the first video by an African-American artist to air on MTV. The video revealed Jackson's new look of a leather suit, pink shirt, red bow tie and his signature single white glove. It was a style copied by kids throughout the United States. It caused one school, New Jersey's Bound Brook High, to ban students from coming to class wearing white gloves.

Toto members Keyboardist Steve Porcaro co-wrote Human Nature, and Steve Lukather contributed rhythm guitar on Beat It.

On March 25, 1983, Jackson reunited with his brothers for Motown 25: Yesterday, Today, Forever, an NBC television special. The show aired on May 16 to an estimated audience of 47 million and featured the Jacksons and other Motown stars. Jackson had just performed a medley of greatest hits with his brothers. It was exciting stuff, but for Michael, it wasn't enough. As his brothers said their goodbyes and left the stage, Michael remained. He seemed shy for a moment, trying to find words to say. "Yeah," he almost whispered, "those were good old days. … I like those songs a lot. But especially—" and then he placed the microphone into the stand with a commanding look and said, "I like the new songs." 

Then, wearing a white glove decorated with rhinestones, he swooped down, picked up a fedora, put it on his head with confidence, and vaulted into "Billie Jean." He also debuted his moonwalk dance (which became his signature dance). This was one of Michael's first public acts as a star outside and beyond the Jacksons, and it was startlingly clear that he was not only one of the most breathtaking live performers in pop music but that he could mesmerize the audience, something not seen since the likes of Elvis Presley. Michael had initially turned down the invitation to the show, believing he had been doing too much television. But at the request of Motown founder and Icon Berry Gordy, he performed in exchange for an opportunity to do a solo performance. And he killed it. 

"Almost 50 million people saw that show," Michael wrote in his book Moonwalk. "After that, many things changed."

At this time, Michael Jackson was obviously an immensely talented young man – he seemed shy but ambitious and undoubtedly enigmatic. Nobody knew much about his beliefs or sex life; he rarely gave interviews, but he also didn't land himself in scandals. He did, however, describe himself as a lonely person – especially around the time he made Off the Wall. Former Los Angeles Times music critic Robert Hilburn recently wrote of meeting Jackson in 1981, when the singer was 23, that Jackson struck him as "one of the most fragile and lonely people I've ever met … almost abandoned. When I asked why he didn't live on his own like his brothers, instead of remaining at his parents' house, he said, 'Oh, no, I think I'd die on my own. I'd be so lonely. Even at home, I'm lonely. I sit in my room and sometimes cry. It is so hard to make friends, and there are some things you can't talk to your parents or family about. I sometimes walk around the neighborhood at night, just hoping to find someone to talk to. But I just end up coming home.'"

Jackson's social uneasiness was probably formed by the wounds in his history; the children were insulated from others their age, and Jackson's status as a lifelong star may have left him feeling not just cut off from most people but also alienated from them – as if his experience or his vocation made him extraordinary. "I hate to admit it," he once said, "but I feel strange around everyday people." Not exactly an unusual sentiment for some highly celebrated celebrities, especially former child stars. At the same time, it's a statement full of signals: Michael didn't enjoy the sort of company that might guide him in positive ways. He probably never did throughout his life. Maybe the most troubling passage in his autobiography Moonwalk is when he talks about children in the entertainment world who eventually fell prey to drugs: "I can understand … considering the enormous stresses put upon them at a young age. It's a difficult life."

Thriller placed seven singles in Billboard's Top 10 (presently around 50 million copies). At the 1984 Grammy Awards, Michael finally claimed his due, capturing eight awards, a record he holds with the band Santana, including Album of the Year, Record of the Year, Best Male Pop Vocal Performance, Best Rock Vocal Performance for "Beat It," Best R&B Song, and Best R&B Vocal Performance for "Billie Jean," and he won an award for the E.T. the Extra-Terrestrial storybook. In addition, the album won Producer of the year (Quincy Jones). 

At the 11th Annual American Music Awards, Michael won another eight awards and became the youngest artist to win the Award of Merit. He also won Favorite Male Artist, Favorite Soul/R&B Artist, and Favorite Pop/Rock Artist. "Beat It" won Favorite Soul/R&B Video, Favorite Pop/Rock Video, and Favorite Pop/Rock Single. In addition, the album won Favorite Soul/R&B Album and Favorite Pop/Rock Album. Thriller's sales doubled after releasing an extended music video, Michael Jackson's Thriller, seeing Michael dancing with a group of incredibly designed zombies and was directed by John Landis.

Michael had the highest royalty rate in the music industry at that point, with about $2 for every album sold (equivalent to $5 in 2021).

The same year, The Making of Michael Jackson's Thriller, a documentary about the music video, won a Grammy for Best Music Video (Longform). At this time, The New York Times wrote, "in the world of pop music, there is Michael Jackson, and there is everybody else."

Oddly enough, On May 14, 1984, then-President Ronald Reagan gave Michael an award recognizing his support of alcohol and drug abuse charities.

In November 1983, Michael and his brothers partnered with PepsiCo in a $5 million promotional deal that broke records for a celebrity endorsement (equivalent to $13,603,408 in 2021). 

On January 27, 1984, Michael and other members of the Jacksons filmed a Pepsi commercial. Pyrotechnics accidentally set Jackson's hair on fire during a simulated concert before a whole house of fans, causing second-degree burns to his scalp. Michael underwent treatment to hide the scars and had his third rhinoplasty shortly after. Pepsi settled out of court, and Jackson donated the $1.5 million settlement to the Brotman Medical Center in Culver City, California; its now-closed Michael Jackson Burn Center was named in his honor. Michael signed a second agreement with Pepsi in the late 1980s for $10 million. The second campaign covered 20 countries and provided financial support for Jackson's Bad album and the 1987–88 world tour. 

He was making SO much money and was the most significant music star globally.

Then, months later, it was announced that Michael would be setting out on a nationwide tour with the Jacksons. He didn't want to do it but felt obligated. Clearly, Michael was bigger, better, and "badder" than his family's limitations on him. He should have been taking the stage alone at this point in his career.

Jackson's a