Michael Yormark of Roc Nation Sports
Update: 2025-09-19
Description
Michael Yormark of Roc Nation Sports International, who heads up the companies agency work in the soccer industry, talks to Simon Evans of The Soccer Business about the history of Jay Z's company, their move into soccer and their new plans to enter the domestic American soccer business.
Chapters
00:00 Michael Yormach's Journey in Sports Management
03:53 Transitioning from NHL to European Soccer
08:41 Roc Nation's Unique Approach to Athlete Representation
11:49 Building Brands Beyond the Field
15:56 Navigating the European Soccer Landscape
19:22 Expanding into Brazil and Africa
22:00 Talent Scouting and Recruitment Strategies
25:01 The Challenge of American Soccer Representation
31:21 The Future of Soccer in America
37:43 Hash Out
Comments
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