A legacy that spans decades, Lady Primrose fragrance company was founded in 1990 by scents that date back centuries. Commissioned by the famed Lanesborough Hotel in London to create luxurious fragrant amenities for their discerning guests, the hotel amenity program contributed to the launch of Lady Primrose and the founding fragrances, Tryst and Royal Extract. Inspired by and created in part from archival scent recipes from vaults of London and Parisian perfume houses dating back to 1677, Tryst and Royal Extract lead the portfolio to this day. The beloved Royal Extract fragrance remained a part of the Lanesborough amenity offerings for 25 years gracing guest suites and rooms with scent infused soaps, lotions, bath gels, dusting powders and more.

The creation of Gentlemen 1677, Noble, Warm, Bold. You heard it here Gentlemen, Stay Noble, be Bold. "The last decision you'll make on the finest scent you'll own." ~Michelle Balaz, Owner CEO

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