In this episode, our guest is Michelle Kvello, Fractional CFO & founder of Lantern Partners, named one of the Top 50 Women in Accounting. We’re discussing marketing budgets, how they’re set and how they’re typically spent.

Whilst we’ve surveyed top Aussie marketers for their insights into the topic, Michelle shares her unique perspective as a successful CFO, advisor to Start-ups & SMBs in Australia, and small business owner who has developed her own unique and successful approach to marketing. We cover how best to approach marketing budgets during an economic downturn with super practical advice for Aussie marketing leaders and small business owners.

We hope you enjoy the show.

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