Jeffrey Mosher welcomes Collin Benyo, Franchise Growth Strategist, Melting Pot, based out of Florida, with franchises expanding further into Michigan.

Welcome Collin, let's introduce you to the Michigan business community, tell us about Melting Pot, and then your role there?

Collin, with Melting Pot’s success in Troy and Grand Rapids, what key performance indicators signaled that Detroit is the right next market for expansion?

Detroit is showing signs of growing again — what specific neighborhoods or districts are you evaluating for a new Melting Pot location, and what makes them strategically attractive?

I understand your Michigan stores each generate 30–70 jobs. What types of roles and economic impact can Detroit expect if a new location moves forward?

How does Melting Pot approach community partnerships, and what long-term local collaborations would you look to establish in Detroit?

What investment model does Melting Pot use when entering a new market, and how does Detroit’s business climate influence your growth strategy for the region?

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TOPIC: Growth in Detroit

ABOUT THE MELTING POT:
Founded in 1975, Melting Pot has offered a unique fondue dining experience for more than 50 years. As the premier fondue restaurant franchise, Melting Pot has 93 restaurants in 31 U.S. states and Canada. Known for offering a variety of fondue cooking styles and unique entrées, Melting Pot’s menu also features cheese fondues, salads, fine wines, spirits and chocolate fondue desserts. Fondue fans can join Melting Pot’s Club Fondue for exclusive promotions, special events and advance holiday reservation privileges. The Melting Pot Restaurants, Inc. (TMPRI), headquartered in Tampa, Florida, is the franchisor of Melting Pot. For more information, visit www.meltingpot.com. To learn more about franchise opportunities with Melting Pot, please visit www.meltingpotfranchise.com.