Mike King on increasing CTR with personas and the power of internal linking
Update: 2021-09-15
Description
Mike and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:
- 1:08 - Who is Mike King?
- 4:15 - Importance of talking at conference for business
- 5:49 - Technical SEO renaissance
- 10:54 - The future of natural language generation
- 15:15 - Should SEO starters use tools or not?
- 17:47 - The power of internal linking
- 21:46 - Increase CTR by using personas in SEO
- 27:35 - An example of the iPullrank personas
- 31:15 - Mike’s rapper career, and more of his future plans
Resources of this podcast episode:
Podcast episode with Mike King - https://www.yoast.com/podcast/mike-king-2021
iPullrank SEO video at mozcon - https://wistia.com/learn/show-news/how-ipullrank-launched-the-worlds-first-seo-movie
iPullrank - https://ipullrank.com/
Botify - https://www.botify.com/
Marcus talks about what he does at Ryte - https://yoast.com/podcast/marcus-tandler-podcast/
Kevin Indig guide to internal linking - https://www.kevin-indig.com/blog/internal-linking-the-full-guide-to-internal-link-axioms/
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
