Welcome to the 15th episode of ‘BRICK by BRICK: Building Insurgent Brands'. Join us as we talk to the brightest minds across the world about building enduring consumer brands.

In this episode, we will hear insights from Viksita Singh Menon about the ever-evolving landscape of Beauty for Millennials and Gen Z in Southeast Asia.

Tune in as we discuss:

• The unique dynamics of young consumer needs and behaviors observed in Southeast Asia.
• Navigating the competitive landscape and strategies for beauty insurgent brands to thrive.
• Adapting to the post-COVID consumer, meeting demands for interactive online experiences and personalized shopping journeys.
• The power of online platforms, notably TikTok, for brand discovery and engagement, emphasizing the importance of a robust content strategy.
• Anticipated future trends in beauty, including the growing influence of AI and the increasing emphasis on sustainability in product offerings.

You can also watch the full episode on the DSGCP website.