Millie Clough-Young: Exploring the Impact of Smart Mirrors on Gen Z Consumer Behaviour
Description
This episode features a conversation with Millie Clough-Young, a final year undergraduate student on the BA (Hons) Fashion Design course at Cardiff School of Art & Design, about their final year research which explore new fashion technologies and the likelihood of their reception in stores from a consumer perspective. More specifically dissecting smart mirrors and gen z shopping habits.
In conversation with Millie are Chris Dennis and Dr Martyn Woodward.
You can find out more about Millie’s work via Instagram on @milliecy_designs
If you would like to follow up on some of the ideas discussed in this episode you may find the following resources interesting:
Digital fashion innovations for the real world and metaverse by Abu Sadat Muhammad Sayem at https://doi.org/10.1080/17543266.2022.2071139
- Defining digital fashion: Reshaping the field via a systematic review by Eunsoo Baek, Shelley Haines, Omar H. Fares, Zhihong Huang, Yuwei Hong, Seung Hwan Mark Lee at https://doi.org/10.1016/j.chb.2022.107407
- Applicability of a Single Depth Sensor in Real-Time 3D Clothes Simulation: Augmented Reality Virtual Dressing Room Using Kinect Sensor by Sasadara B. Adikari, Naleen C. Ganegoda, Ravinda G. N. Meegama, Indika L. Wanniarachch at https://doi.org/10.1155/2020/1314598
- Smart mirror fashion technology for the retail chain transformation by Ayotunde Ogunjimi, Mizan Rahman, Nazrul Islam, Rajibul Hasan at https://doi.org/10.1016/j.techfore.2021.121118
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