DiscoverAIBP ASEAN B2B GrowthMitr Phol Group: Orchestrating Digital Transformation from Farm to Factory
Mitr Phol Group: Orchestrating Digital Transformation from Farm to Factory

Mitr Phol Group: Orchestrating Digital Transformation from Farm to Factory

Update: 2025-05-20
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In this episode, we are joined by Khun Athikom Kanchanavibhu, Executive Vice President of Digital & Technology Transformation, Chief Information Security Officer (CISO) Mitr Phol Group, Asia’s largest sugar producer and a leading diversified agribusiness. With a background that bridges consulting, business operations, and IT leadership, Khun Athikom shared how Mitr Phol is executing enterprise-wide digital transformation across its operations. We explored the group’s two-pronged AI strategy—combining low-code, organization-wide adoption with in-house development of vertical AI models for farming and manufacturing. Khun Athikom also discussed how the company embeds AI into sugarcane yield prediction and factory safety systems, leverages risk-based cybersecurity governance, and transforms traditional IT teams into agile innovation hubs. This podcast was recorded live at the AIBP #AskMeAnything session.

Founded in Thailand, Mitr Phol Group spans businesses in sugar, biomass, bioplastics, wood substitutes, logistics, and construction materials. Its transformation journey is rooted in aligning digital tools with measurable business impact, workforce enablement, and long-term competitive advantage in both agriculture and industry.

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Mitr Phol Group: Orchestrating Digital Transformation from Farm to Factory

Mitr Phol Group: Orchestrating Digital Transformation from Farm to Factory

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